Magento Replatforming Services

As businesses grow, it’s normal for them to outgrow websites that were once perfectly suited to their needs. Considering you’ve found your way to our website and this particular page, you probably already know this but while you might understand that change is necessary, the best way forward isn’t always clear.

Fortunately, Wind & Kite provides expert advice and assistance to businesses that are considering the move to a new, more sophisticated website. Through our Magento Replatforming service, you will be able to rely on our technical knowledge and in-depth understanding of the current eCommerce landscape to guide you toward the best possible website solution.

Is It Time to Replatform?

The first step in any replatforming journey is to consider whether it’s actually necessary. Under the right circumstances, replatforming will breathe new life into the  online aspects of a business, but it’s not a magic bullet and requires an investment of time, effort, and money. With this in mind, our first step is always to evaluate the current site and understand how it interacts with the business as a whole.

Our evaluations of a company’s existing ecommerce infrastructure aims to highlight the current pitfalls and determine whether they do indeed require complete replatforming. More often than not, a redesign of the front-end interface is enough to address the majority of frustrations, and in these instances we can help to provide your website with a facelift. That said, there are instances when a website’s issues are more than skin-deep and this is when replatforming becomes a necessity.

As a rule, we will recommend replatforming when a company’s website limits the use of widely adopted technologies (AI integrations, for instance) or restricts the application of operational efficiencies that would materially benefit a business and its customers. We will also strongly recommend replatforming in instances where the time and money being spent on implementing and maintaining system workarounds has become overwhelmingly burdensome.

In any case, once we’ve evaluated an ecommerce platform and determined that replatforming is indeed the best (or only) way forward, we will begin exploring alternative Content Management Systems that are better suited to the business’ needs. 99 times out of 100, however, we will recommend Magento (also known as ‘Adobe Commerce’) as our preferred ecommerce platform of choice.

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Why Magento?

Combining the features of an Ecommerce CMS, ERP, and a CRM, Magento is without a doubt one of the most resilient and robust ecommerce platforms available.

The fact it’s owned by a company with the size and scale of Adobe ensures that the platform will be supported and developed upon for a long time to come, but this isn’t what makes it the ideal solution for building your company’s digital future upon…

The reason why we almost exclusively recommend replatforming to Magento is that it is an Open-Source Ecommerce Platform. What this means is that the core system can be augmented, updated, customised, and otherwise developed upon by anybody with the right expertise and know-how (the team at Wind & Kite, for instance). This unrivalled flexibility is what makes Magento the ideal replatforming solution; as it empowers businesses by enabling them to build an ecommerce platform that is tailored to their internal systems and requirements.

There is no other ecommerce solution that allows this level of flexibility and customisation while also remaining capable of handling large, complex inventories in the same way that Magento can. It also has inbuilt multisite and multilingual functionalities too, making it possible for users to manage multiple sites across numerous regions and domains collectively or individually from a single centralised platform.

There are plenty of other reasons why Magento is our go-to solution, but you’d almost certainly get bored and leave before you finish reading them. However, it’s safe to say that whatever pain or frustration you’re feeling with your existing website, replatforming to Magento can solve the problems you are facing.

The Wind & Kite Approach

Needless to say, we live and breathe Magento at Wind & Kite and our Replatforming team is made up of Magento Developers who have successfully guided countless businesses through the replatforming processes. As mentioned above, all replatforming projects represent a significant investment of time and money, which is why our approach is dictated solely by the intended outcome. There’s no room in our process for compromise, assumptions or half-measures, and that is why the only standard feature of the Wind & Kite approach is the result; a tailor-fit ecommerce solution that can grow with our client and that our client can grow with.

We’ve already covered how we begin by evaluating businesses, understanding their existing requirements, and gaining as much insight into their strategic direction as possible. This process is as collaborative as it is consultative, and ends with a detailed roadmap that clearly outlines where we are, where we want to be, and how we’re going to get from Point A to Point B.

After consulting and planning, we really get to work. Firstly, by mapping out all existing content as well as product catalogues, customer data, order history, and so on. Our replatforming team will then painstakingly transfer any and all available data into Magento in such a way that maintains accessibility and compatibility. While this is going on, our Website Design Specialists will be working closely with the technical development team to make sure the user-facing aspects of the site are UX/UI optimised (which just means the website will look and feel good).

Client input and feedback is essential throughout the whole replatforming process, which is why we are always happy to offer tours of the staging environments. As a build nears completion, we will also provide direct access to staging environments so that clients can enjoy a hands-on experience of their new Magento site. It’s at this point that the full realisation of what can be achieved through a Magento site really hits home.

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You’ve Made It This Far…

… you might as well get in touch. You can give us a call, send us an email, or send a message through our contact form. Whichever you choose, a member of our Magento Development team will be in touch shortly.