Shore Watersports: Magento 2 Build
The UK’s widest range of surf fashion and watersports hardware on the Internet
Shore Watersports had a clear vision in place of how they wanted their website to look and function. Wind & Kite's in-house designers and development team worked closely with Shore to create and integrate a custom-built theme following their branding guidelines, to improve customer usability whilst maintaining their own unique personal style. The original theme is still in use today, and still performs fantastically and flawlessly, both in speed and optimisation, holding its own against newer technologies.
It was key for Shore to have a solid base to build from, and the site has allowed Shore to reduce overall maintenance costs and total cost of ownership moving forward.
It was key for Shore to have a solid base to build from, and the site has allowed Shore to reduce overall maintenance costs and total cost of ownership moving forward.
Shore integrates with multiple third-party suppliers and in-house systems. Wind & Kite created integrations to enable this to happen seamlessly for Shore. This includes:
- Custom review modules to help Shore generate unique content
- Supplier stock integration to offer a wider catalogue of products to its customers
- Mobile first lead front-end marketing tools
Shore regularly runs large-scale campaigns. The modular bespoke theme Wind & Kite created allowed the entire site to change with minimal effort to make these campaigns unique every time, without the need for Shore’s designers and merchandisers to have to touch code, and waste time.
Our client says...
"Finding someone you can trust with your business is never easy, especially in smaller family-run firms like ours. James and the team at Wind & Kite allowed us to migrate from M1 to M2 with minimal hassle and then helped push us forward with the growth of our new M2 store. The solid foundations laid on the initial build and migration have helped us spend our limited resources on growing the website instead of constantly fixing issues.
This has all helped push the website to new heights, while not breaking the bank. We don't look at Wind & Kite as an agency, we look at them as an extension of our in-house team, and the access they allow to actual developers who know what they are doing vs sales guys makes all the difference.”
